Mission

At Nuvedo, we're committed to bringing the healing benefits of functional mushrooms to all, through highest quality products and services, setting the standard for mushroom wellness in India.

Vision

To be India's premier and most trusted mushroom brand by 2025, establishing ourselves as thought leaders in the realm of functional fungi.

A half-decade-long quest to find the ultimate food source.
A food source that is sustainable, nutrient-dense, and which has useful byproducts. This search culminated in the formation of Nuvedo. Deeply understanding food in every form and what it does to our body and mind.

How do we get readily available, abundantly grown nutrients from a species that will remain unaffected by a complete food shortage or global shutdown or can build resilience for various species on Earth? How does one ensure a circular economy with already existing resources?
Enter Mushrooms. While traditional methods existed, there was skepticism within the food industry while promoting fungi, and with a monopoly of button mushrooms in the country, our need to find alternate mushrooms came to fruition. We explored, experimented, and began to dabble with all varieties of mushrooms - medicinal, exotic, gourmet.
Most of our answers,
arrived with the world of fungi & mushrooms.
We at Nuvedo, strongly believe that mushrooms have the ability to change
the world in more ways than one.

Our Values and Ethos

Honest

At Nuvedo, we believe that beyond all virtues, all practices, honesty and integrity is what keeps us grounded and afloat. With careful consideration of the right principles, we hold ourselves accountable using honest practices to solve problems.

Functional

We are focused on scientifically backed evidence and consistency. Our actions are well thought out, purposeful and oriented towards giving the best results whether it be from our business strategy to to our customer experience.

Receptive

Whether it be in our work ethos or with customers, we take pride in finding opportunity and constantly taking in, user-driven feedback towards building a meaningful community. We believe that without empathy, and a receptive mindset, innovation would be impossible.

Timeless

We truly believe our endeavours must outlive us. We work everyday towards ensuring that our products, our practices and our vision is sustainable and boundless.

The Team

NuMushTe to all.

Our team is a blend of mushroom aficionados, geeks, and marketing gurus who have dabbled in various industries. We’ve come together – with one common ethos to bring together and provide a new landscape of growth, diversity, and trust within the mushroom ecosystem. To fuel our passion with purpose, with integrity, and to leave behind a legacy.  While we spend a lot of our time, exploring facets of mindfulness and fine-tuning the human body – we work as a fungal unit in all aspects.
– made by mycophiles – for mycophiles –

Introducing the ‘mycelium network’ and the ‘fruiting bodies’ of Nuvedo

Co-Founder
Prithvi
Prithvi
Kini

As an entrepreneur, yoga practitioner and mental health advocate she spent her time studying and observing the therapeutic and healing benefits of mushrooms. Calling herself a startup catalyst, she has founded startups in deeptech (QNu Labs) and now venturing into the agriculture space through a sustainable business model. Her greatest vision for Nuvedo is for people to bring back control of their food and diet through mushrooms. At Nuvedo, she ties back to communities of farmers and is hoping to build India's mushroom revolution.

Co-Founder
Jashid
Jashid
Hameed

A mushroom nerd, permaculturist, retail guru and nutrition seeker. He is an IIM graduate, with a bachelors in manufacturing engineering from BITS Pilani. He has a strong vision committed towards spreading the nutritive and therapeutic properties of mushrooms while building an ecosystem of trust with the community. His love for people, and passion for technology and roots in agriculture has evoked the birth of this organisation.

Head - Marketing
Sreekanth
Sreekanth
Kaleeswaran

Heading our marketing activties in the digital space - he comes with diverse experience in the food and beverage industry. He completed his Masters in Marketing Management from IUBH University of Applied Sciences in Germany. He is continuously working towards building zero-waste practices and environmently friendly strategies in Nuvedo's outreach programs. He is a firm believer of the medicinal properties of mushrooms and hopes to make it accessible for mental health issues.

Head - Design
Shikha
Shikha
Usgaonker

After completing her degree in design at NIFT, Bangalore she worked in the retail sector fine tuning her skills in visual merchandising. Now, set to take on the world of fungi and build a perception hardwired into the collective sentiment of the Indian people. She works in a collaborative way with new media artists driving awareness about sustainability through nature.

Head - Cultivation
Vhyom
Vhyom
Bhatt

He has spent the last few years exploring the world of fungi and wild foraging in the Himalayas. After living in Auroville, he learned about sustainability, and alternative farming practices that merge with permaculture. His interests lie in mycomaterials, mycoremediation and phylogenetic analysis of endemic fungal species of India.

Head - R & D
Neeladri
Neeladri
Chowdhury

As a serial experimentalist and biologist his fascination with fungi began on the Appalachian mountains where he would often marvel at the hundreds of mushrooms seemingly appearing out of nowhere in fall season. With a masters in Stem Cell Biology from the University of Minnesota, he has gathered a deep understanding of the processes that govern the regeneration of animal tissues and the development of life. At Nuvedo he aims to unlock the hidden potential of the fungal kingdom.

Consultant - Mycologist
Harikrishnan
Harikrishnan
MT

Hari is Microbiologist by profession and a Mycologist by passion. He completed his Master's Degree in Microbiology from the Oxford College of science, Bangalore. Being one of the top Mushroom identifiers in India - he is a part of numerous (5) International and National Mushroom Identification groups. Goes by the name, IndianToadstool he helps Indian observers on iNatualist platform with identification of Mushroom observations. At the heart of everything, he is an educator and is focussed on spreading awareness about mushroom diversity. He believes deeply in the importance of Identification amongst general public from both academic and non academic backgrounds and hopes to make this citizen science grow in India.

Consultant - Healthcare
Dr. Gokul
Dr. Gokul
Raj

Dr. Gokul Raj stands as a forerunner in the field of Integrative Psychiatry, seamlessly fusing Yoga, Ayurveda, and Naturopathy to reshape mental health treatment. Adept at harmonizing age-old Eastern philosophies with contemporary innovations, he paves novel avenues in modern psychiatric treatment. He currently works as a Medical Officer at Government Tribal Speciality Hospital, Kottathara, where he concentrates on tribal mental health and substance dependence under Kerala's "Vimukti" initiative. He was part of the Postdoctoral Clinical Fellowship at Bengaluru's prestigious National Institute of Mental Health and Neuro Sciences which has strengthened his expertise in holistic health, Yoga, and Ayurveda. His passion extends to functional mushroom therapy in mental health as well. As a healthcare consultant with Nuvedo, he supports us on formulations, applications and new product development, amplifying our mission to use mushrooms to improve health and well being of society.

Operations Manager
Suresh
Suresh
S

Formerly a store manager for Aditya Birla Fashion Retail, Suresh S smoothly transitioned into the role of Operations Manager at Nuvedo into the world of agriculture. Leveraging his experience, Suresh focuses on smooth, easy and efficient operations on the ground. Coming from fashion retail, he excels at managing costs, negotiation and fine-tuning ground operations. Beyond his work skills, he believes in trust and transparency, aligning strongly with Nuvedo's values. Suresh finds working with mushrooms at Nuvedo fascinating being new to them. Initially driven by curiosity, he now sees the healing benefits they offer and is a strong supporter. Managing retail partnerships in Bangalore, his people-friendly approach plays a big role in Nuvedo's success. His balanced management style reflects strong adaptability and resilience, making him a valuable asset to the way production runs on the ground.

Cultivation Associate
Geetha
Geetha
Madhuri

Geetha, a native of Kurnool, Andhra Pradesh, graduated with distinction from BEST Innovation University in 2024, earning her BSc Honors in Agriculture with a stellar CGPA of 9.0. With a rich background in agriculture, she is particularly passionate about mushroom cultivation and has garnered valuable experience through several internships across farms in India. Eager to explore extraction processes and build her expertise in food processing, she sees this as an opportunity to deepen her skills and contribute the mycology space. Her ambitions extend beyond personal growth; she aspires to make a significant impact in her field, even at the governmental level.

PR & Outreach
Medha B
Medha B
Roy

With over a decade of expertise in strategic communication and a rich background in science, sociology, anthropology, policy, and marketing, Medha B Dey Roy is a seasoned communications professional. She holds an M.A. from Christ University and has studied at MICA for Ideas. Medha has worked across various sectors, managing impactful campaigns and crisis communications for prominent brands in the consumer tech and web3 sectors, including KuCoin, WazirX, Uber, TikTok, and ByteDance. A graduate with a diverse educational foundation, she holds a deep understanding of complex concepts and an exceptional ability to engage diverse audiences. At Nuvedo, she will lead our communications strategy to bring the healing benefits of mushrooms to Indians and the world, taking forward #IndiasMushroomRevolution.

Advisor
Sapan
Sapan
Parekh

Sapan Parekh is a distinguished Chartered Accountant and holds an MBA from Duke University, USA. Throughout his career, he has played a pivotal role in developing and expanding each business division at SKP, a renowned cross-border professional services firm catering to clients from 48 countries. Sapan's vision extends far beyond mere commercial objectives, as he strongly believes in working towards ideas and projects that offer sustainable solutions, particularly in the areas of health, nutrition, and human energy. At Nuvedo, his mission is to establish a thriving mycelial network of change, harnessing the transformative and healing properties of mushrooms to create a profound impact on well-being and holistic health.

Advisor
Prativa
Prativa
Gulrajani

Prativa is a highly skilled holistic healer, lifestyle coach, and counselor with a passion for facilitating emotional well-being and personal growth. Holding certifications such as the Bach Flower Remedy System from London and a coaching and facilitation certificate from Living University in Santa Barbara, California, she utilizes her expertise in wildflowers, herbs, and mushrooms to support individuals in overcoming psychological obstacles and achieving optimal mental health. With a masters background in psychology, Prativa empowers her clients to unlock their true potential and experience profound transformation on their wellness journey by accessing natural remedies. At Nuvedo, she hopes to create a bridge that will connect the therapeutic benefits of mushrooms help individuals achieve physical, mental, and emotional balance.

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